Wyatt is going to be speaking at Magfest 2014, the Scottish PPA’s eagerly awaited conference on September 5th. He’s The New Yorker‘s first ever Creative Director, as well as having a storied CV behind him, with roles at Wired, Vibe, Esquire, Oprah Magazine and TV Guide.
Here’s an exclusive podcast interview I did with him last week for the Scottish PPA. Wyatt talks about redesigns, digital innovation, native advertising and what it’s like to work inside one of the world’s greatest media brands, all fascinating and at times totally unexpected revelations.
In other news, I’m also on the bill for Magfest, where aside from buying Wyatt a drink, I’ll be talking about how to build trust in media. More on that later …