Category Archives: Data

The Best-Ever Publishing Festival Line Up

PPA-festival-line-upI’m producer of the two big content streams at this year’s PPA festival, where along with CEO Barry McIlheney and his team we’ve put together the most fantastic line-up. Four stages, 60 speakers, CEO’s, MD’s Facebook, Google and…Mushpit!

The festival is Thursday May 12th, there’s still a few tickets left, buy them here.

Rock n’ roll meets corporate finance

What's-next-for-banksAlong with my colleagues Andy Pemberton and James Lumley, I’m presenting at this top-notch event next week. Our agency Furthr has teamed up with White Light Media to challenge your expectations with a provocative line-up of speakers with backgrounds in business investment, disruptive thinking, brand development… and rock music.

It’s an invitation-only, free event for senior comms and marketing professionals in the banking sector from 4-6pm on Thursday 24 September at the 71A gallery and bar in Shoreditch, London. If you want to come, drop me a line! See more

The best thing about The Daily Mirror’s new website ampp3d? It took just eight weeks to launch

The Daily Mirror have jumped onto the Buzzfeed bandwagon, with this new data journalism called ampp3d, here’s a story at gigaom that explains the approach:

‘The idea behind Ampp3d is to use social-sharing methods — snappy headlines, emotional content etc. — in the service of data journalism’

The speed of the development is impressive, just 8 weeks from decision to launch date. Also, the fact that Trinity Mirror are willing to experiment in this space, having already had a go with something called usvsth3m.com. Which whilst looks fun, hasn’t exactly set the world on fire.

The Ampp3d site is pretty good. There are lots of smart stories, all well told with compelling visuals. The idea of simple data visualisation isn’t new, people from Business Insider to Furthr, have been doing this for ages. The thing that will determine Ampp3d‘s success, is whether users will want to share.

The visual cues are big, with social buttons front and centre at the bottom of the posts. So it’s now all down to whether the headline is engaging enough. There’s been a lot of debate about the new style of headline writing exploited by upworthy and in particular, viralnova. In short, this technique relies on doubling down on the emotion in the story, but stripping out the content. Here’s how Business Insider describes the method:

‘The headline model for the site is laughably smart. First, take a news story, add the phrase “you won’t believe” or “this ____ made me cry, but” and then the kicker sentence: “what happens next will blow your mind” or “then this happened.” There’s your recipe for viral success.’

The Ampp3d headlines are good, but if they can develop a real point of view that maintains a high level of emotion, they could do really well.

But what looks wrong here is the name. Ampp3d is hard to remember, impossible to type, and with a content and context that seems to talk more to the business model than any kind of user experience. The ‘3’ is totally confusing. Is this about the phone company, page three, or perhaps it’s just some hangover from the 3am girls. It may well be that in the digital space names mean diddly-squit, if the stuff is being shared, who cares what the site is called?

But I doubt it.

Update: Since I wrote this post, Martin Bellam, who launched the site has written a fine piece explaining how and why the name was chosen, along with many other insights into the challenges of getting a new launch out the door so fast. Recommended.