In the past, publishing conferences could be predictable affairs. Keynote at ten, coffee at eleven, that sort of thing. But this Thursday’s PPA conference really does look like it’s going to be different.
Apart from a genuinely stellar speaker line up, the scheduling feels new and fresh, with an additional content stream called ‘The Buzz’.
I’m going to be hosting this all day, speakers will be talking about augmented reality, video blogging, digital delivery, e-commerce and loads more. I’m also doing a provocative session myself, talking about editorial and content marketing. Here’s the brochure shizzle:
‘Publishing has changed, and this conference is no exception. Disruption is now the norm. New voices have equal weight to established titles and new platforms challenge our preconceptions on a daily basis. This is why The Buzz is so important. A provocative enquiry into new ways of telling new stories, the sessions here are short, sharp and to the point.
We’ll be competing for your attention, in the same way as your own brands are competing for eyeballs, engagement, and ad dollars. Whether it’s world class vloggers, bloggers or technical platforms, all the sessions here today have the potential to reshape your business.
Keep an eye on #ppareinvented and we’ll make sure you don’t miss a thing’.
There are still a few tickets left, check out the site for more details.