Category Archives: Business magazines

The Best-Ever Publishing Festival Line Up

PPA-festival-line-upI’m producer of the two big content streams at this year’s PPA festival, where along with CEO Barry McIlheney and his team we’ve put together the most fantastic line-up. Four stages, 60 speakers, CEO’s, MD’s Facebook, Google and…Mushpit!

The festival is Thursday May 12th, there’s still a few tickets left, buy them here.

Possibly The Best Airline Magazine In The World

N-norwegainI’m currently consulting with Ink Global Media, the world’s largest publisher of airline magazines. My own projects for them are still in the mixer, but we’ll do well to get half way close to N, the magazine Ink produces for the smart, increasingly global carrier Norwegian Airlines.

N was narrowly robbed of the UK’s top publishing award this year, coming to second to Slimming World at the PPA Award for Customer Magazine of the Year although it did win Launch of the Year in the BSMEs in 2013. But such is the consistency of quality; I can’t see it being overlooked in 2015. See more

Time magazine makes Church & State finally collapse!

Here’s a great cover of Time, fresh out this week. I don’t know if the bull really does have such a drunken smile, whether it’s a model or all done in post. But either way it’s bright, fast and funny.

I like the white ground too, it makes the red border pop, much like their infamous breastfeeding cover we all wrote about not so long ago.

Time’s not exactly a newsstand powerhouse, but it still looks good in the rack.

But check this out, the BACK cover! Given how queasy Americans can be about issues of Church and State, I was surprised to see this, but I think it works really well.

It’s a great ad, but there’s no way any reader could mistake it for editorial, because it’s the bleeding of the red border that makes a Time cover just that. Here, the white frame around the red makes clear that this is not the Real Thing.

But bleed is an effect only found in print. It’s a powerful gesture, as it suggests the colour (or the image) goes on forever, that it’s merely the limitation of the production process that has determined where the edge is. This is one of the reasons that reportage images work much better when bled.

But what happens in digital? There’s no limit to the canvas there, so there’s no physical indication to the edge of the picture. Which suggests that online, that S.H.I.E.L.D. ad is going to look an awful lot more authentic.