Crap. That’s the word that begins content marketing agency Velocity’s slideshare, now downloaded over half a million times. Their argument is that so much content is now being produced by marketers, social media agencies, production companies and PR’s that it’s inevitable we’re all going to drown in a flood of content that’s just plain rubbish. (Brilliantly skewered by Clickhole, logo above)
It’s a good looking dek, but at the end, when I was expecting there to be an antidote to this tide of garbage swilling around my ankles, I discovered that their answer was… ‘Raise your game’.
So what does this platitude actually mean? It’s an important question, because unless we work it out, trust in journalism, publishing and the brands we serve will just melt away. And without trust we have nothing.
Storytelling may be the basis of human experience, but it means diddly-squit if the source is untrustworthy. See more