Monthly Archives: October 2014

Is Your Content Going Down The Toilet? Here Are Three Things You Can do About it

clickbait-logoCrap. That’s the word that begins content marketing agency Velocity’s slideshare, now downloaded over half a million times. Their argument is that so much content is now being produced by marketers, social media agencies, production companies and PR’s that it’s inevitable we’re all going to drown in a flood of content that’s just plain rubbish. (Brilliantly skewered by Clickhole, logo above)

It’s a good looking dek, but at the end, when I was expecting there to be an antidote to this tide of garbage swilling around my ankles, I discovered that their answer was… ‘Raise your game’.

So what does this platitude actually mean? It’s an important question, because unless we work it out, trust in journalism, publishing and the brands we serve will just melt away. And without trust we have nothing.

Storytelling may be the basis of human experience, but it means diddly-squit if the source is untrustworthy. See more

Is this what Amazon is going to do to us all?

New-yorker-20th-oct.smallHere’s an excellent satire on how Jeff Bezos has impacted the way we enjoy books. The original New Yorker cover is truly fabulous, but I love the way some internet wag has cleaned the whole lot out, replacing the last book with a Kindle. Which was kind of suggested on the New Yorkers’ own site, when they tell the story of how the original cover came about.