Month: October 2012

end of newsweek

Four big lessons to learn from the death of Newsweek

The end had been foretold for so long, that when Newsweek finally closed last week it ended up feeling a bit of a non-story. But in America, where Newsweek used to really mean something, everyone is having their say. In particular, this highly entertaining story on Nick Denton’s Gawker, from where this lead picture is taken from. (Check the first […]

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big issue magazine cover

For the Big Issue, the value is all in the transaction itself

A couple of weeks ago, Time Out went free. Here’s one of their distributors handing out the first issue of their Brave New Business Plan. Knowing this, and as a spoiler of sorts, the Big Issue responded with a very clever cover proclaiming that it’s ‘Worth paying for’. Which it undoubtably is, given that the […]

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time out magazine

What makes you pick up a cover, even when it’s free?

A couple of weeks ago, Time Out went free. Here’s one of their distributors handing out the first issue of their Brave New Business Plan. Knowing this, and as a spoiler of sorts, the Big Issue responded with a very clever cover proclaiming that it’s ‘Worth paying for’. Which it undoubtably is, given that the […]

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